Cookie Policy
This policy describes how the Tracking Checker uses cookies and similar technologies when you access and use the service.
Last updated: 8 August 2026
What cookies are
Cookies are small text files stored on your device when you visit a website. They can recognise a browser, preserve information between visits and provide important service features.
We also use similar technologies, including local storage, session storage, pixels and identifiers associated with server-side requests. In this policy, we use cookies to refer to these technologies collectively.
How we use cookies
Necessary cookies help provide essential features, retain preferences and protect the operation of the service.
Analytics cookies help us understand how the Tracking Checker is used and assess performance, navigation and feature usage.
Marketing and performance cookies help measure campaigns, retain attribution information and evaluate the effectiveness of our communications.
Third-party services
Some cookies and measurement technologies are provided by third parties, including Google Analytics and Meta. These providers may process information such as pages visited, referring page, browser and device data, approximate location and campaign identifiers.
The providers' use of this information is also subject to the policies and terms applicable to each service.
Expected cookies and technologies
Presence and duration may vary depending on the browser, visit source, campaign parameters and provider changes.
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| ss_cookie_notice | Tracking Checker | Necessary | Remember that the cookie notice was closed. | 180 days |
| ss_xcod | smartscaile. | Analytics | Keep a first-party identifier for session continuity, attribution and event linking. | Up to 2 years |
| sss, ssm, ssc, sst, sscn and first_ variants | smartscaile. | Marketing and performance | Preserve first and last touch UTM parameters when they are present in the URL. | Up to 90 days |
| _ga and _ga_* | Google Analytics | Analytics | Distinguish visitors and sessions to measure service usage and performance. | Up to 2 years |
| FPGCLAW | Google Ads | Marketing and performance | Preserve a first-party click and attribution identifier for Google Ads campaigns in a server-side setup. | Up to 90 days |
| _fbp and _fbc | Meta | Marketing and performance | Recognise the browser and, when fbclid is present, connect the visit to an ad click. | Up to 90 days |
How to manage cookies
Most browsers allow you to view, block or delete cookies through their privacy settings. You can also configure your browser to notify you when a cookie is being stored.
Blocking certain cookies may affect features, preferences and how use of the service is measured.
Changes to this policy
This page may be updated when providers, purposes, durations or the measurement architecture change. The date at the top of the page identifies the latest revision.
Contact
For questions about this policy or Tracking Checker measurement, contact the team responsible for this version of the product.
geral@smartscaile.com